Designed for both home use and travel with multi-voltage support. A compact, lightweight foldable high-performance hair dryer that delivers fast drying with powerful airflow, enhanced shine, and smooth, manageable hair with low-temperature and advanced ion technology.

Equipped with a high-efficiency brushless DC motor, the Lift Dryer Smart delivers strong, concentrated airflow that reaches the roots quickly. Compared with our previous model, drying time is reduced by approximately 30%*¹ even at a gentle low-temperature setting of around 60℃.

Moisture-retaining low-temperature drying
The dryer suppresses excessive heat exposure while allowing far-infrared heat to penetrate the hair, helping retain internal moisture. Hair moisture retention increases to approximately 190%*² compared to our conventional dryer, resulting in smoother, hydrated, and healthier-looking hair from roots to ends.

Smooth, glossy finish
The Lift Dryer Smart improves hair alignment and enhances shine to approximately 123%*³, achieving a sleek and polished finish with daily use.

Ion Reset Technology
The built-in W Ionizer reduces static electricity by approximately 95%*⁴, controlling frizz and flyaways for smoother, more manageable hair.

*¹ [Test Overview] A comparison of the time required for 75% of the supplied water to dry, measured by directing dryer airflow at a mannequin fitted with human hair after a fixed amount of water was applied. Test conducted at a room temperature of 20–22°C.
* Tested by a third-party testing organization
* Results may vary depending on the individual
* Test products: Lift Dryer (HC-20), UP Mode; our conventional model (HC-6T), DRY Mode (N=6)

*² [Test Overview] After subjecting damaged human hair samples to 30 cycles of shampooing, drying, and brushing, 0.1 g of hair was heated in a drying oven at 65°C for 40 minutes. The samples were then allowed to cool, and their weight was measured.
The relative value of primary evaporative water content was compared between this product and a conventional product.
Sample size: N = 6.
Test conducted at a room temperature of 20 ± 5°C.
* Testing institution: Consumer Science Research Institute Co., Ltd.
* Test products: This product, UP Mode; our conventional model (UN-2771), HIGH Mode
* Results may vary depending on the individual

*³ [Test Overview] A hair tress was combed once from the left, right, front, and back, then exposed to dryer airflow for 30 seconds per application. This process was repeated six times.
The average gloss value after use was calculated as a relative value, with the pre-use value set at 100%, and the results were compared between our conventional product and this product.
* Tested by a third-party testing organization
* Test products: HC-20, SHINY Mode; our conventional model (UN-2771), HIGH Mode
* Results may vary depending on the individual

*⁴ Based on in-house comparison tests.

Hair Care Devices

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Smooth Iron Photo Ion Curl 32mm

Hair Volumer

Smooth Iron Brush

Smooth Iron Photo Ion Plus | Gold

Night Repair Iron

Shine Pro | Black

Shine Pro | Greige

Smooth Iron Photo Ion Plus | Navy

Lift Dryer Smart | SAKURA Pink

Smooth Iron Photo Ion Plus | SAKURA Pink

Lift Dryer Smart | Gold

Lift Dryer Smart | White